Pricing guide · September 2026
A simple first automation costs about £1,000 to £3,000 to build. A bigger first project is £5,000 to £30,000. Running it costs £50 to £500 a month. Here is where those numbers come from, and how to stay at the low end.
to build a simple workflow (ExpertSure UK guide, 2026)
a month to run it (ExpertSure; vendor price lists)
to pay for itself (ExpertSure UK guide, 2026)
Where the money goes
One-off. £1,000 to £3,000 for a simple workflow, £5,000 to £30,000 for most first projects. UK day rates run £450 to £1,800, so ask for a fixed price instead.
Monthly, paid to the vendor. Usually £10 to £100 a month for a small business. They should be in your name, not the agency's.
Optional. £500 to £3,000 a month for large systems. Can be nothing for a simple workflow you own.
From the price lists
Vendors' published prices, September 2026. Dollar prices are about £0.80 to the dollar, before VAT.
| Tool | What it does | Price |
|---|---|---|
| ZapierAutomation platform | Connects the apps you already use | Free (100 tasks)Pro from $19.99/mo |
| MakeAutomation platform | Same job, cheaper, harder to learn | Free (1,000 credits)Core $9/mo, Pro $16/mo |
| ChatGPTOpenAI | The assistant itself | Plus $20/moBusiness $20 per user/mo annual |
| Microsoft 365 CopilotBusiness add-on | AI inside Outlook, Word, Excel, Teams | £16.10 per user/mo£13.80 promo to 30 Sept 2026, ex VAT |
| WhatsApp Business PlatformMeta | Lets a system answer your WhatsApp | Free to replyPay per marketing message you send |
The tools are not where the cost is. The build and the retainer are.
Three ways to buy it
£0 to £50 a month, plus your evenings. Free tiers get a first automation running. It breaks while you're on a job.
£50 to £500 a month, no build. Quick and predictable. It doesn't know your prices, your diary or how you talk to customers.
£1,000 to £30,000 once, then tool costs. Built around how you already work. The smaller the job, the lower the price.
Staying at the low end
That's how we work: one job, a fixed price before we start, live in days, nothing sent or published without your approval. We quote each job rather than publish a list, because the honest price depends on the job.
The one price on the site: a basic five-page website for a fixed £500 + VAT, so enquiries have somewhere to land.
Straight answers
For one repeatable job, usually yes. Most automations cost less a month to run than a part-time administrator, and they work evenings and weekends.
An off-the-shelf chatbot is £50 to £500 a month with little setup. A workflow that reads enquiries, checks your diary and books the job is a build: £1,000 to £3,000 for something simple, more for something bigger.
Tool subscriptions, usually £10 to £100 a month, paid to the vendor. Support is optional, and can be zero for a simple workflow you own.
Per-message charges, retainers that never end, and builds you don't own. Ask for a fixed price, ask who owns the logins, and ask what happens in month 13.
One to six months for a well-chosen automation, according to published UK guides. Pick the job with the clearest cost first.
No. You need to know which job hurts most and which tools you already use. A good build sits around them.
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Sources
All figures are the published prices and ranges at the time of writing, before VAT unless stated. They are a guide to the market, not a quote. Vendor prices change; the links above are live.
